Names the culprit. Offers the fix.
Acme Slider 4.1 broke your site after last night's update. Visitors are seeing your last good page meanwhile.
Apply one-click fixRoll back to 4.0
Early access AI built in · Any host
Your site crashes.Your business doesn't.
Host outage, traffic flood, fatal error, bad update. Whatever takes your WordPress site down, AlwaysUp puts a fully working copy in its place within minutes, on your own domain, checkout included. Orders keep coming in. And AI tells you exactly what happened.
Keep your hostProtected in about 10 minutesNo API keys or storage accounts
Demonstration: the same WordPress site with and without AlwaysUp during a host failure
Simulated incident
Protected
All checks passing from several locations.
Drag the divider to compare. Fern & Fig is a fictional bakery; times and counts are illustrative.Same site. Same crash. One of them keeps selling.
The white-screen moment
Every minute you're down, your customers find someone who isn't.
You refresh. You refresh again. You open a ticket and wait. Meanwhile your ads keep running, your orders stop and your reputation takes the hit. And WordPress gives it plenty of ways to happen.
- Your host has an outage. Shared servers, data centres and networks all fail eventually.
- A traffic flood knocks you over. A viral post, a sale or an attack, and the server gives up.
- A plugin or theme update breaks everything. A fatal PHP error at 2 a.m., found by your customers first.
- The database crashes. One overloaded server takes the whole site with it.
- Your hosting expires. A failed card, a missed renewal email, and the site is gone.
- The page loads blank and says “OK”. Simple monitors miss it. Your visitors don't.
Monitors tell you you're down. Backups rebuild you tomorrow. Neither saves today's sales.
The difference
Monitors watch you go down. Backups rebuild you later. We keep you selling.
| Capability | Uptime monitorTells you | Backup pluginRebuilds later | AlwaysUpKeeps you open |
|---|---|---|---|
| Notices when your site is downIncluding blank pages that still say “OK” | ✓ | – | ✓ |
| Visitors keep reaching your site during the outageOn your own domain, within minutes | – | – | ✓ |
| Logins, forms and checkout keep workingA real WordPress, not a static mirror | – | – | ✓ |
| Takes orders and payments during the outageEvery order brought home afterwards | – | – | ✓ |
| AI explains what broke and how to fix itPlain English, with a likely root cause | – | – | ✓ |
| Offsite, encrypted backupsEncrypted before they leave your site | – | Often | ✓ |
| Who has to act at 3 a.m.? | You | You | Nobody |
During an outage
Down at 3:12. Selling again by 3:16. You were asleep.
No alarm, no ticket, no panic. Here's what happens while you sleep.
-
03:12Tuesday
Your host stops answering.
A host outage, a traffic flood, a fatal error, a database crash. Without protection, visitors start getting error pages. We see it from the outside, the way they do, including the sneaky blank page that still says “200 OK”.
Watching -
03:13About a minute later
Confirmed. Your saved pages go up.
Confirmed from several independent locations, so a blip or a slow page never triggers a switch. Visitors see a verified saved copy of your site on your own domain while your working copy starts.
Serving saved copy -
03:164 minutes in
A working copy of your WordPress takes over. You're selling again.
Not a screenshot. Your real site, running on our infrastructure, on your domain. Logins, forms, comments and your custom plugins all work, and your store keeps taking orders: cart, checkout, payment confirmed.
Running on backup site -
07:40Your host is back
We bring everything home. Carefully.
Your server's own state is archived first. Then every order, sign-up and edit made on the backup site is copied back and verified, table by table and file by file. The backup site keeps serving the whole time.
Returning -
07:58Before you wake up
Back on your server. AI report in your inbox.
Traffic returns to your host only after the check passes. Your AI incident report explains what happened, the likely cause, what you sold during the outage and what came home. You didn't have to do a thing.
Protected
AI built in
An AI engineer on your site, around the clock.
It reads every check, every error and every incident, then tells you what matters in plain English. No dashboards to decode, no logs to dig through.
Ask your sitesExample
Why was the shop slow on Tuesday afternoon?
Traffic was about 4× normal from 14:05 to 15:10, almost all of it to /sale from one newsletter link. Pages took up to 3.8 s at the peak. The site never went down, so nothing switched over.
Suggestion: your host's plan tops out around this level. Next time, schedule the newsletter outside lunch hours or ask your host about a short-term upgrade.
Did anything break this week?
One thing: Acme Slider 4.1 caused a fatal error on Thursday at 02:14. Visitors saw your last good page for 6 minutes until you applied the fix. Nothing else.
Every outage, explained
What happened, the likely root cause and how sure we are, what visitors saw and what came home.
Catches fake “OK” pages
Error pages disguised as 200 OK never make it into your saved copy.
Tells you exactly what to click
Every step and every DNS record explained in one plain line, for your provider's screens.
“If your host died right now…”
What would happen to your site today, and three specific things to fix.
Slowdowns, explained
Traffic spikes and slow pages spotted automatically, with the reason, before customers complain.
Setup
Protected in about 10 minutes. Your host stays exactly where it is.
No migration. No server work. No tech skills. Install, connect, copy one record. AI tells you exactly where to paste it.
✓Virtually zero downtime while you switch
✓Your host stays exactly where it is
✓Switch back any time
✓See it working before you change a thing
011 minute
Install the plugin
From your WordPress dashboard, like any other plugin. Nothing to configure.
02Automatic
Connect. AI checks everything.
We find your host, DNS provider and email settings ourselves, then show you your protected site on a preview link.
- Host and server found
- Email settings found, kept safe
- Security certificate ready
- Preview of your protected site ready
03Copy, paste, done
Point 1 DNS record to us
Your domain's DNS is managed at your registrar. Open DNS settings, click Add record, choose CNAME and paste this:
TypeCNAME
Namewww
Valuelive.alwaysupwp.com
Watching for your change…Live. You're protected.
Most sites change one record, some two. If your DNS provider can't do it, we can host your DNS for you, and you make one change.
API keysStorage accountsServer configTickets to your hostSwitching hosts
Working quietly, every day
Set it once. It never stops watching.
Outages are rare. Protection is every day. Here's what runs in the background while you run your business.
Checked from the outside, around the clock
We see what your visitors see, from several places at once. AI page QA spots a blank page that says “OK”, and a slow afternoon doesn't set anything off.
ok Home page answered, content looks right
ok Site's own heartbeat received
slow Answered in 6.2 s. Slow is not down. No action.
ok All locations agree. Protected.
Offsite and encrypted
Encrypted on your site before anything leaves it, stored away from your host. After the first run, only changes are sent.
Restores you can undo
Every restore is checked and rolls back automatically if anything fails. Change your mind within 72 hours and undo it.
Tested every night
We restore a sample of backups on separate machines every night, so “we have a backup” means “it restores”.
Back on your feet after a hack
Restore a clean, verified point onto your server or a brand-new one, and undo it if you need to.
Rescue from bad updates
When an update crashes your site, visitors see your last good page while AI names the culprit and offers a one-click fix.
An AI incident report, not a log file
What happened, the likely cause, what visitors saw, what was sold and what came home. Written so you can forward it to your boss, your client or your host.
Example incident report
Tuesday, 03:12. Your host's database server stopped responding (likely cause, high confidence). Within about a minute visitors were seeing your saved pages, and from 03:16 your working site ran on our backup for 4 h 42 m. It took 7 orders worth $412 and 2 new accounts, all brought back to your server and verified at 07:58.
Our rules
What we will never do.
Promises are easy. These are rules the system is built on.
- 01
Break your email.
We check your mail records before any change. If we can't prove your email stays safe, setup stops and tells you why.
- 02
Switch because you're slow.
A slow site is still your site. We step in when it has stopped answering, confirmed from several places.
- 03
Fake a success.
If a form or order can't be delivered, the visitor gets an honest “try again”, never a fake “thank you”.
- 04
Cache private pages.
Logged-in pages, carts and checkouts always come from a live WordPress, never from a saved copy.
- 05
Leave you guessing.
Every incident ends with an AI report in plain English: what broke, what we did, and what came home.
- 06
Rush your traffic home.
Once the backup site has served visitors, traffic returns only after your server is brought up to date and verified.
- 07
Make you move hosts.
Your site stays with the host you chose. We add a safety net, not a migration.
- 08
Lock you in.
Switch back any time: change one DNS record back and you're exactly where you started.
Why we built this
Continuity, not another dashboard.
“A monitor tells you you're down. A backup lets you rebuild later. Neither keeps a business selling at 3 a.m. That's the gap we built AlwaysUp for.
We'd rather show you exactly how it works, including what it can't do yet, than promise you something nobody can measure.”
[PLACEHOLDER: real customer quote]
Early-access pricing
What does one hour of downtime cost you?
One price per site. Everything you need to stay open and keep selling, nothing to manage.
Essential
For simple sites: portfolios, brochures, blogs and local businesses.
$14.95per site / month
Get early access
- Watched from outside, around the clock
- Saved copy of your pages in an outage
- Working backup site: logins, forms and checkout keep working
- Changes brought home and verified
- Daily offsite, encrypted backups
- Restore to any server, undo for 72 hours
- AI incident reports with likely root cause
- AI fatal-error diagnosis with one-click fix
- AI setup assistant and readiness report
- Backup site for up to 3 days per incident
Business
For sites that earn: stores, bookings, memberships and lead generation.
$29.95per site / month
Protect my site
- Everything in Essential, plus:
- Hourly offsite backups, so your backup site is fresher
- Backup site kept ready to start, for a faster takeover
- Your store keeps selling: checkout and payments on the backup site
- AI anomaly alerts and “Ask your sites”
- Backup site for up to 7 days per incident
Scale
For large sites, busy stores and agencies' most important clients.
$59.95per site / month
Get early access
- Everything in Business, plus:
- First in line when many sites fail at once
- Room for large databases and media libraries
- Backup site for up to 14 days per incident
Early-access pricing, per site, billed monthly. Plans and limits are indicative and will be confirmed before launch.
We never switch off a working backup site automatically when an allowance ends.
$0
The free plugin
Rescue from bad updates on your own server: visitors see your last good page instead of a fatal error, while AI names the plugin or theme that broke it and offers a one-click fix. Plus an AI readiness report, a local last-known-good copy and basic uptime alerts. No account needed.
Being drafted
A money-back promise, in writing
We're writing a short, specific promise: if a defined outage happens and we don't keep your site reachable, that month is on us. The exact terms will be published here once they're final and reviewed. Until then, we won't use the word.
Questions
The honest answers.
What actually happens when my site goes down?
AlwaysUp checks your site from the outside, the way visitors see it. Whatever the cause (a host outage, a traffic flood, a fatal error, a database crash), we confirm the failure from several independent locations so a blip or a slow page never triggers a switch. About a minute in, visitors see a verified saved copy of your pages on your own domain. A few minutes later, a fully working copy of your WordPress site takes over: logins, forms and checkout all work. When your host is back, everything that changed is brought back to your server and checked before traffic returns, and an AI incident report tells you what happened.
What does the AI actually do?
It does the reading and explaining for you. After every incident it writes a plain-English report with the likely root cause. When an update crashes your site it names the plugin or theme responsible and offers a one-click fix. It checks pages before they go into your saved copy, so an error page dressed up as "OK" never gets served. It walks you through setup, writes your readiness report, explains slowdowns and traffic spikes, and answers questions about your sites in plain language. Every AI answer is labelled as AI-generated.
Does my online store keep selling during an outage?
Yes. On the backup site your WooCommerce store keeps working: customers browse, add to cart, check out and pay. Every order taken during the outage is brought back to your server afterwards and verified, and your AI incident report tells you what you sold while your host was down.
What happens to orders, sign-ups and edits made on the backup site?
They're saved continuously and brought back to your server. Before traffic returns, we archive your server's own state, copy everything over, and verify it table by table and file by file. If that check can't pass safely, the backup site simply keeps serving until it can.
Do I need to change hosts, create API keys or a storage account?
No. Your host stays exactly where it is. Install the plugin, connect, and point one DNS record to us. AI tells you exactly what to click at your DNS provider. No API keys, no storage accounts, no server configuration and no tickets to your host.
Early access
Your next outage is coming.
Your next outage is coming.
Be ready.
Set it up once in about 10 minutes, keep your host, and stop worrying about the night it fails. Join early access and we'll walk you through it.
Any hostAbout 10 minutesNo keys or storage accountsKeep your host